ePub Marketing Strategy for Creative and Cultural Industries ePub

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Title
ISBN
Author
PublisherTaylor & Francis Ltd
GanreCognition & Cognitive Psychology
Release date 10.02.2016
Pages count260
File size7.5 Mb
eBook formateBook, (torrent)En
Book rating0.7 (0 votes)
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Book overview

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.


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